I’m not your typical marketer, and I didn’t come here through the usual doors. With a background in human resources and education, I’ve always been obsessed with how people think, move, and make decisions. But it wasn’t until I stepped into the marketing world that I realized systems are where transformation happens.

Today, I lead marketing strategy and automation at Stride Africa while building operational ecosystems behind brands that are too bold to be basic. Whether I’m crafting a lead nurture flow, designing a hands-free content engine, or mapping a CRM that actually feels good to use, I bring both structure and soul to every system.

I’ve helped clients grow booked consultations, double retention, and cut manual tasks in half all without losing the human in their brand.

Because to me, automation isn’t about cold systems.

It’s about creating more space for life, family, and freedom.

When I’m not reverse-engineering a broken funnel or teaching a team how to make friends with Make.com, I’m doing life as a mother of three—managing snacks, tantrums, bedtime negotiations, and somehow still squeezing in an episode of whatever’s trending before midnight.

I believe motherhood made me a better marketer.
It taught me how to listen better, work smarter, and trust my gut.

Whether I’m helping a legal brand automate client onboarding or rebuilding a campaign for a multi-location service company, I always ask the same question:
How can we make this smarter, simpler, and more human?

If you’ve ever felt buried under your own business or wanted to build a system that runs even while you rest, I’ve probably built something just for that.